More than one movie at once

The stars of Tollywood are now taking a different approach to their careers and are doing more than one movie at a time. In the past, top heroes were only doing one film per year and this was really hurting Tollywood especially if those films were unsuccessful. Doing more than one film at a time not only increases the number of big releases in a calendar year but also gives stars the chance to be more successful. For example, if one film is unsuccessful they can bounce back right away with another film within the same year. Allari Naresh has been doing this for the last few years, although most of his films are average or below average, since he does so many films he is branded as a successful hero.

Currently heroes that are doing or have signed onto more than one film are:

• Prabhas: He is doing Puri Jagannath's Ek Niranjan and Karunakaran's film simultaneously.
• Venkatesh: He is doing Eenadu with Kamal Haasan, and Srinu Vaitla's Namo Venkatesha.
• Balakrishna: He has signed onto three films, Bheeshma directed by Ramesh Verma of Ride fame, Boyapati Srinu's film and another film is in the pipeline.
• Mahesh: He is currently doing Trivikram's Varudu, but has signed onto Goutham Menon's film which is said to start in August.
• Ravi Teja: He always signs onto his next film before his present film is released. He has Anjaneyulu lined up, and has signed a project with Krishna Vamsi and has a few others in the pipeline.
• NTR: He is currently doing VV Vinayak's film, but he has signed onto Dil Raju's Brindavanam directed by Vamsi Paidipalli (Of Munna), Nalamalapu Bujji's MLA, and is also going to do Meher Ramesh's next film produced by Aswini Dutt.
• Allu Arjun: He has Arya 2 lined up for release, and has signed on Krish's Vedham and Gunasekhar's next film which he will do simultaneuosly. He also might have VV Vinayak's next film after these two.

So it seems that a lot of our stars have their hands full of films for a while.